Social Media and Digital Marketing Specialist

With over two decades of management and hands-on experience shaping digital conversations, Ryan has spent his career bridging the gap between creative storytelling and hard business results. From managing major accounts at top-tier agencies to scaling B2B enterprise communities from the ground up, he specializes in translating organizational goals into high-impact social media and digital strategies - that get results.

Featured Work

While managing GoDaddy’s social channels at JP\TBWA I spearheaded real-time community engagement by tapping into popular culture. Responding to an article on hiring lessons from Game of Thrones, I adapted lyrics from the show’s "The Rains of Castamere" into a clever, brand-aligned comment that drove high engagement, elevated brand personality, and earned recognition in the community.

AGI Swift Current

🎥: Videographer/Editor/Producer: Michael Morreale

AGI Presents: Blue Rodeo

The Project: An exclusive corporate-sponsored concert event titled AGI Presents Blue Rodeo, featuring the iconic Canadian country rock band Blue Rodeo.

The Result: This campaign won a Platinum MarCom Award, in the “Social Media | Social Content” category, which is the highest honor given by the MarCom Awards. It recognizes outstanding achievement, high-impact creativity, and superior social media community engagement. The digital push significantly increased AGI's brand awareness and community footprint by leveraging social channels to capture the excitement of live Canadian music.

Key Takeaways:

A brand doesn’t need to be on every social media platform in order to create content that resonates with its target audience.
Farmers know how to party!

The Project: When global travel restrictions and event cancellations halted traditional in-person trade shows and field demonstrations during the COVID-19 pandemic, AGI Live was created—a virtual event and digital content initiative designed to bridge the gap between AGI and its global agricultural customer base.
The Outcome:
- Received “Best of CAMA” Award (Canadian Agri-Food Marketers Alliance) for its innovative virtual farmer engagement event.
- 30 expert presenters representing 11 different countries
- 8+ hours of interactive digital presentations
- 50 countries represented across the global audience pool

AGI Manufacturing Facility Spotlights

The Project: On-Site Facility Spotlight video shoots: Swift Current (SK), Rosenort (MB), and St. Boniface (Winnipeg).

Role:

Project Management: Organized the shoot, coordinated schedules with Plant Managers, and facilitated on-site production.
Content Development: Prepared scripts and collaborated closely with the videographer and producer to bring the vision to life.

Key Takeaways:

Agility: A small, streamlined crew is capable of executing high-impact work efficiently.
Cross-Functional Collaboration: Aligning different teams and functions toward a shared goal drives exceptional results.

7+ years of experience scaling AGI’s corporate social media function from an entry-level contract position into an award-winning, cross-functional growth driver. Proven ability to scale digital communities and align social strategy with broader business goals, including Investor Relations, HR, recruitment, executive leadership, and employer branding.

Ryan has grown social media followers by over 800%, helped deliver 43 million+ impressions across channels and created and published content that has contributed to over 6.5 million video views. During his time at AGI, he has built high-performing social media teams, mentored talent (1 direct report), and established the company’s voice and presence on social media.

Ryan loves rolling up his sleeves and diving into the work, whether it be for on-site content shoots of facility tours across the country, sponsorship events or trade shows across North America.

🎥: Michael Morreale

AGI - “AGI Live”

Agency: JP\TBWA Toronto

Client: GoDaddy

Role: Social Media Community Manager

Developed and executed the official brand voice across Facebook, Twitter, and Instagram, driving engagement and increasing brand share of voice through strategic content and daily community management.
Spearheaded community initiatives and experiential campaigns, including managing the social media for “Back in the Game” initiative and traveling to Vancouver to cover the Grey Cup live. “Back in the Game” was a major community-driven marketing and sponsorship initiative launched by Nissan Canada (in partnership with the CFL) to support high school football programs struggling with severe funding cuts. It was a docuseries, chronicling their struggles and triumphs through a multi-part web series and a feature documentary broadcast on TSN.
Executed high-impact brand advocacy and surprise-and-delight moments, such as organizing an exclusive corporate office tour, team meet-and-greet, and prize pack delivery for a young fan who shared an original drawing of a Nissan GT-R on the Nissan Canada Facebook page.